Marketing

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Flipping the coin of Maverick buying

Your choice heads or tails The trouble in cost cutting for most firms is caused by Maverick buying. This concept can be seen often in every organization and yet is ignored. Before digging deep into the concept, here are the … Read more


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IT PROFESSIONALS… ‘What’s your plan B’

Alarmism! IT job cuts! IT layoffs are the hot topics in the town these days. Which is obvious to be, as the most endearing $150 billion sector is about to make 600,000 employees worry about their jobs in upcoming 3 … Read more


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‘FIRST DEVELOP INDIA’- KIA’S First Car Plant in India

South Korea’s 2nd largest and world’s 5th largest car manufacturer KIA Motors wants to infuse INR 10,000 Cr., making it to be the largest FDI in India. This move by KIA will give support to Modi ji’s “MAKE IN INDIA” … Read more


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SCM Library

Our choice of the most relevant, current news related to SCM: A breakdown in the medicine supply chain as a result of the Ebola crisis, Achieve success in your business by carefully analysing the four crucial Ps in Marketing, and … Read more